Our vision and strategy for website development have user-centered design as a starting point.

What is user-centered design?

User-centered design is a website development strategy that uses a series of techniques to directly involve end users in the design process.

The techniques can vary depending on the project. However, the following are the main techniques used:

• Identification and classification of user profiles
• Card ordering
• Iterative Prototyping
• Usability test

The use of these techniques allows us to obtain specific information on the levels of knowledge, expectations and needs of final users. Obtaining this information and putting it to use on the interface design assures a highly satisfactory communication experience for the developers and, more importantly, for target audiences.

How we believe a web site should be designed

Surfing a website is a communication experience between a person and a system. As such, it can be a nice and pleasant experience, or terribly boring and tedious.

If a website is imagined only from the perspective of the designer and developer (designers, programmers, etc), leaving end-users aside, it is very likely that the end-user will:

• Have a hard time finding specific content.
• Not understand how to use some tools, such as the advanced search tool.
• Have to go through several screens to undertake a task, such as ordering a product. 
• Decide not to register in the site because the form is too long and asks for information the user is not willing to provide. 
• Will leave the site feeling frustrated and with a bad image of the company, service or product the website refers to. 

These bad surfing experiences are very common in sites that do not actively involve end-users in the process of designing and developing the site. A bad web experience has a direct impact on the results of the business.